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Thursday 19 February 2015

Salesforce is a Facebook Marketing Partner

Salesforce has announced that we’ve joined Facebook’s® new Facebook Marketing Partner program.
The new program, launched today, replaces Facebook’s existing Preferred Marketing Developer (PMD) program. We welcome this evolution in the program and hope it brings better recognition to the partner ecosystem across geographies, industries and product offerings.


Salesforce is recognized as a Partner in these areas:
Specialties: Ad Technology, Audience Onboarding, Content Marketing, Community Management
Countries: United States, Australia, Austria, Canada, Czech Republic, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Panama, Paraguay, Peru, Philippines, Poland, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Thailand, Turkey, United Arab Emirates, United Kingdom
Industries: Automotive, Consumer Packaged Goods, eCommerce, Entertainment, Financial Services, Gaming, Organizations & Associations, Professional Services, Retail, Technology, Telecom
Salesforce has a long-standing relationship with Facebook. With Salesforce Marketing Cloud, we have combined the pioneers and leaders of social marketing – Radian6 for social listening, Buddy Media for social publishing and Social.com for advertising – and have worked with Facebook to deliver amazing products and services for marketers. Some of our milestones include unveiling the next generation of Social Studio, which delivers unified social engagement for the Salesforce Customer Success Platform; launching an integration with Facebook Custom Audiences at Dreamforce; Winning the Facebook Innovation Award for our Active Audiences product; and Social.com expanding its partnership with the newly rebuilt Atlas.
For our customers, partners and potential customers, we want to let you know that nothing has changed. This is a partner program update from Facebook to add more clarity and make it easier for marketers to find partners based on their specific needs.

Reference:

                                                        By Applogic IT Solutions India Pvt Ltd

Friday 13 February 2015

4 Ways Retail Can Reimagine Business: A New Salesforce E-Book

 This e-book, Engage With Today’s Customers: 4 Ways Retail Can Reimagine Business, takes a look at four of the big ways retail can alter the consumer shopping experience. Each chapter also features a major retailer that has reimagined its customer experience, plus actual examples on how this was accomplished.



The Structure of the E-Book
One chapter in this e-book is devoted to each of the following four topics: 
Digical
Mobile tools and social media are now a huge part of the shopping experience. All signals point to the buying process being about personalization and engagement. There is a blurring of lines between the digital and physical experience. Bain has dubbed this transformation “digical.”
In-Store Experiences

Another thing today’s retailers need to do to reimagine the customer experience is to make sales more personal and relevant. A great example is the country store that knew everything about its customers, including their recent purchases, their financial situation, and their kids’ birthdays.
Customer Engagement

Modern technology is ready and waiting for retailers that want to transform. Social tools allow brands to participate in the buying experience with customers. Mobile puts them where their clients are, while cloud gives companies the flexibility and speed to do both at the new pace the industry demands. 
Mobile Strategy

In recent years, we’ve seen more and more companies using mobile to disrupt traditional business models. Even with all of the innovation out there, it’s no secret that many retailers struggle with a mobile strategy. Retailers need to not only think outside the box, but also move fast enough to disrupt their industry.

Reference:

                                                        By Applogic IT Solutions India Pvt Ltd

 

Monday 2 February 2015

Keeping Sensitive Data Safe in the Cloud: App Mavericks

 Keeping Sensitive Data Safe in the Cloud: App Mavericks


At ShellBlack.com, we help companies maximize their CRM investment by providing elegant Salesforce solutions that facilitate how they market, sell, and support their customers. We often run into projects where our customers have extremely sensitive data that they are apprehensive about hosting in the cloud.












Quite simply, CipherCloud allows organizations to control and maintain the benefits of Salesforce while protecting the visibility of their data.

 Key Highlights

  1. CipherCloud goes well beyond the field level encryption offered by Salesforce. Do you want to encrypt an entire record including Chatter? No problem!
  2. It allows multinational organizations to comply with data regulations across the globe without the cost and inconvenience of having to manage multiple orgs.
  3. The encryption is fast and non-intrusive to users; search, Chatter, views, reports, and third-party apps continue to perform well.

Quick Takes

  • For finance organizations, a customer's personal data can be encrypted so you can confidently use Salesforce Communities.
  • Within the healthcare industry, Salesforce customers can enable CipherCloud so that their patients can securely enroll in new services and communicate any updates or concerns they have with their local practice.
  • High-tech companies can manage and monitor data across the globe without fear of inadvertently breaking laws unique to each country.


CipherCloud gives companies both user-level visibility and external protection around their sensitive data. This has allowed some of the world’s largest companies to adopt Salesforce knowing with confidence that their customer information is secure.



Reference:

                                                        By Applogic IT Solutions India Pvt Ltd